Internet and Blog Facts

84% of Internet users use a search engine to find information. That’s 113.5 million people. By affecting search engine algorithms, blogs have a huge influence on search rankings.

78% of Internet users do online research about a product/service before buying it. That’s 105 million people.

49% of Internet users get political information online. That’s 66 million people.

23% of Internet users read a blog. That’s 31 million people.

Blog readership increased by 58% in 2004 alone.

20.5 million Americans have visited an adult web site. 31 million read blogs.

The number of people who use dating sites is the same as the number of people who have created a blog.

Source: Pew Research Center